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OFFBLAK, a tea startup based in London, were in need of a marketing strategy to launch the brand in the UK. With limited resources and brand identity in develeopment, the task was to establish the brand proposition, marketing vision and launch strategy.

As the Marketing Lead for OFFBLAK, I am responsible for the marketing strategy, implementation of the strategy, running paid social media campaigns on Facebook and Instagram as well as recruitment of the marketing team.

Aimed at younger generation of tea drinkers – Generation T, OFFBLAK will be available to purchase online and via subscriptions.


OFFBLAK was founded on the belief that tea shouldn’t just be black, it should be anything but. All the benefits you need without having to lose out on taste or excitement.

Tea should taste as good as it feels. Good for your soul, even better for your following. It’s got to be whole leaves in a pyramid bag. Only the good stuff, not the sweepings. Always bold, never beige. Naturally.