Kongres Firm Rodzinnych
The Family Businesses Congress is a yearly event taking place in Wroclaw, aimed at entrepreneurs running family businesses in 3 regions of Poland. As a niche event, with a limited budget, they were in need of a targeted social media promotion to increase the brand awareness of the event.
My role was to advise on the strategy, execute the paid social media campaigns on Facebook and Instagram as well gather and analyse the learnings which can be used for future events.
About Kongres Firm Rodzinnych
KFR is a prestigious event addressed to entrepreneurs running family businesses, future successors and employees of these companies. The congress is an opportunity to broaden the knowledge related to running a family business, as well as to draw inspiration for further development.
The aim of the congress is to create a platform for family entrepreneurs from the Lower Silesia, Opole and Lubuskie voivodeships, where they can share their experience and unique know how, establish new contacts and use the knowledge of institutions providing solutions for the family business.