by Marta Safin | Nov 14, 2018 | Marketing, Social media
At the risk of sounding like a typical social media marketer I have a confession to make. I am addicted to Instagram. I spend an average of 1hr 2m on the app (and that’s since I started limiting my usage) every day and check it at regular intervals. I look at...
by Marta Safin | Jun 26, 2018 | Social media
To say that smartphones shape our lives would be an understatement. They have revolutionised the way we interact with other people, influenced how quickly our brains process information and changed our language. They also dictate the way we spend our free time and how...
by Marta Safin | Jun 12, 2018 | Social media
Instagram, Snapchat, Facebook, Airbnb and Google – what do they have in common? They have all recently developed the ‘stories’ format: a full-screen vertical video or static post which is only available for 24 hrs before disappearing. And so far the...
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