by Marta Safin | Apr 3, 2019 | Travel
Arriving in a new country is always exhilarating for me. The first hour after stepping foot in it is very important – you will never experience that moment again – the excitement of the unknown, before you understand the rhythm of the place; the first impressions of...
by Marta Safin | Dec 27, 2018 | Travel
There are millions of reasons why I love travelling but meeting people in the places I visit is probably top of my list. One of my favourite destinations to come to time and time again is Spain. I must admit, it wasn’t love at first sight – it has taken me a while to...
by Marta Safin | Nov 14, 2018 | Marketing, Social media
At the risk of sounding like a typical social media marketer I have a confession to make. I am addicted to Instagram. I spend an average of 1hr 2m on the app (and that’s since I started limiting my usage) every day and check it at regular intervals. I look at...
by Marta Safin | Jul 30, 2018 | Marketing
82% of Gen Z skip ads given the opportunity, 69% of Gen Z actively look for something else to do whilst the ad is playing if they can’t skip it. We can blame the shortening attention spans of today’s teenagers, the omnipresent multi-screening habits or the...
by Marta Safin | Jun 26, 2018 | Social media
To say that smartphones shape our lives would be an understatement. They have revolutionised the way we interact with other people, influenced how quickly our brains process information and changed our language. They also dictate the way we spend our free time and how...
by Marta Safin | Jun 12, 2018 | Social media
Instagram, Snapchat, Facebook, Airbnb and Google – what do they have in common? They have all recently developed the ‘stories’ format: a full-screen vertical video or static post which is only available for 24 hrs before disappearing. And so far the...
by Marta Safin | May 18, 2018 | Blog
New Start I promise this is the only post which is about me and not about ‘What’s new in social?’. I thought it might be helpful to give some context to who I am and why I decided to set up this website. Who am I? I was born in Poland but have lived in London for the...
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