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New Start

I promise this is the only post which is about me and not about ‘What’s new in social?’. I thought it might be helpful to give some context to who I am and why I decided to set up this website.

Who am I?

I was born in Poland but have lived in London for the last 11 years. I have a law degree but don’t work as a lawyer. Somewhere between living in a landlocked city and reading endless paragraphs of legal reports I have morphed into a surfer and a social media addict.

I started my first social media job in 2010 when the industry was still in its infancy and I have watched it grow and develop ever since. I have also shaped it by spending millions of pounds on Facebook and Instagram for various clients, working with the platforms’ representatives and being part of the agency panel for Facebook Product Development which aim is to improve the features, strengthen the measurement, targeting and analytical capabilities as well as develop creative solutions for Facebook advertising.

Why the change?

I have always been proactive, creative, never able to sit still and always wanting more. I have also always known that I wanted to run my own business but didn’t have a clear idea as to what it should be. It’s easy to find excuses to not do something which scares us – I live in an expensive city and quite like my lifestyle – travelling and surfing the world as often as I can, going out with my friends, eating good food, renting a nice central London flat. The arguments to keep a stable job far outweigh the prospects of starting own business and the consequences that come with it: taking a pay cut, having to find clients, doing everything on my own, not having a regular salary, giving up a comfortable lifestyle…But who wants comfortable?!

What now?

I’m in my early thirties and want to be my own boss. So here I am, leaving my job as a Social Account Director at a fast-growing global advertising agency behind to build everything from the ground up again.

I want to see the results of my work first-hand. Instead of big corporations I want to work with start-ups, entrepreneurs, surfers, sustainable companies…clients I want to work with, not ones who will pay me the most. Clients who I can make a real difference for, people who took the same risks and leaped into something because they believed in it.

I don’t want to spend 8 hours every day of my life in an office whether I have work to do or not. The beauty of working in the digital era and in a constantly changing digital industry is the flexibility of being able to work from anywhere and in any time zone. It’s time for me to take advantage of it, stop being glued to my desk and spend more time by the ocean which is where I’m at my best, most productive self.

I called this project the Wave Writer. I hope it has a bright future ahead of it and that you will join me on this journey.